great screenshots help reduce user acquisition costs, especially during launches and marketing campaigns.customers often compare screenshots to competitors to validate potential purchases.customers are influenced faster through visual communication, than written communication.a customer's perception of the quality of your app is primarily influenced by the quality of the app’s screenshots (only app reviews is a stronger influencer).customer attention spans have reduced significantly (estimated at less then 10 seconds).less than 2% of app store users actually open the full app description - many ignore it entirely.Apple and Google app stores have made screenshots more prominent - now more visible than the app description text.localised screenshots open your app to entirely new and large customer bases.localised screenshots can significantly increase downloads (30% improved conversion over English ones).53% of Android users and 47% of iOS users found their last app through app store searching (2014).screenshots comprise of almost 75% of the app listing the App Store search result page.screenshots are the first impression your app gives your customer.If you are one of those developers who throws together screenshots right before submitting an app, here are some points to consider… Both Apple and Google have restuctured their app stores to favor good looking screenshots, and punish poor ones. David Britain, CTO Top Hatch Reasons to care about app screenshotsĪpp screenshots have become a vital tool in the developer’s fight for downloads. All of that is wasted it if no one knows what your app does, or you can't attract people to download it. (originally posted March 2016, with more updates being applied from February 2019) Continue reading, or skip to another section of the guide:Įstimated reading time Building a high quality app is very hard. Its a long page, so simply scroll down or use the navigation buttons to skip sections - should take about 90 minutes to fully cover. There is no charge for the information in this guide, but if you find it valuable, please share this page or any of the infographics with others who might find them beneficial by using the share buttons throughout. Your input is welcomed in the comments section at the end - please feel free to contribute so we can all benefit. It is primarily Apple-focused, but will later expand to other platforms. Check back on this guide again over time to see what has changed - it will be constantly updated and refreshed. This guide has taken over 150 hours to research and write. We will cover why screenshots are important, key information you need to know about screenshots submissions and also how to improve your screenshot designs to boost downloads. This guide is a collection and distillation of relevant and recent strategies, design tips and research to help you cover all the bases quickly. Whether you're a designer, developer or marketer, app screenshots play an increasingly important role in the success of your app. HOW THIS GUIDE WILL HELP YOU Introduction
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